Organic traffic is the result of search engine optimization (SEO) efforts. Wherein you pay a certain amount every time someone clicks on your ads.
It comes with a cost, there is what we call a cost per click (CPC) or a pay-per-click (PPC), To create these, most companies use Google Ads an online advertising program that aims to drive traffic and customers toward websites.
Paid traffic is when you place paid advertisements, campaigns, and promotions on search engines to drive customers toward your website. There are four kinds of website traffic: paid traffic, organic traffic, direct traffic, and referral traffic.
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